Full Breakdown
Dictionary.com Names "67" as the 2025 Word of the Year
11/1/2025, 5:59:16 AM
Overview of the Selection
Dictionary.com has officially announced "67" as its 2025 Word of the Year, a designation that reflects social trends and cultural moments of the year. The term, pronounced "six-seven," has gained significant traction among Generation Alpha and has been described as a linguistic time capsule that captures the essence of contemporary communication.
Origins and Cultural Impact
The term "67" originated from the song "Doot Doot (6 7)" by Philadelphia rapper Skrilla, released in December 2024. It gained popularity through viral TikTok videos, particularly those featuring NBA player LaMelo Ball, who is 6 feet, 7 inches tall. The phrase has been adopted widely in schools and social media, often used to express ambivalence or indifference, akin to saying "so-so" or "maybe this, maybe that." Dictionary.com noted that searches for "67" surged more than sixfold starting in June 2025, indicating its rapid integration into everyday language.
Meaning and Usage
The meaning of "67" remains elusive and varies among users. Dictionary.com describes it as "meaningless, ubiquitous, and nonsensical," embodying the characteristics of "brainrot slang"—a term that is purposefully absurd and reflects the chaotic nature of online culture. It is often accompanied by a hand gesture where both palms face up and move alternately, signaling a weighing of options. Some users leverage it as a playful way to frustrate adults, responding to questions with "67" to avoid giving a straightforward answer.
Official Statements & Responses
Steve Johnson, Ph.D., Director of Lexicography for the Dictionary Media Group at IXL Learning, stated, "67 is part inside joke, part social signal and part performance. When people say it, they're not just repeating a meme; they're shouting a feeling." This sentiment underscores the term's role in fostering connections among younger generations, despite its ambiguous meaning.
Criticism & Opposition
The choice of "67" has sparked mixed reactions. Some adults express confusion and frustration over the term's selection as a Word of the Year, questioning its validity as a word. Comments on social media reflect this sentiment, with users sarcastically noting the absurdity of a number being named a word. Critics argue that the choice signifies a regression in language and communication standards.
Shortlist of Finalists
In addition to "67," Dictionary.com considered several other terms for the 2025 Word of the Year, including "agnetic," "aura farming," "Gen Z stare," "overtourism," "tariff," and "tradwife." These terms reflect various social dynamics and trends that have emerged over the past year.
Conclusion
The selection of "67" as the 2025 Word of the Year highlights the evolving nature of language in the digital age. It serves as a reminder of how rapidly new expressions can emerge and gain popularity, particularly among younger generations. As society continues to navigate the complexities of communication, terms like "67" illustrate the playful and often nonsensical aspects of modern vernacular.
