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Trump Admin's AI Ad Sparks Outcry from Game Developers

11/1/2025

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Summary

Story summary

The Trump administration's use of AI-generated Halo imagery in a recruitment ad for Immigration and Customs Enforcement (ICE) has faced criticism from original game developers Jaime Griesemer and Marcus Lehto.
They condemned the Department of Homeland Security's (DHS) use of the phrase "destroy the Flood" to refer to illegal immigrants as right-wing propaganda.
Despite the backlash, DHS plans to continue using popular culture for messaging, emphasizing awareness of crime related to illegal immigration.
Microsoft has not provided a comment on the controversy.

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Story summary

The Trump administration's use of AI-generated Halo imagery in a recruitment ad for Immigration and Customs Enforcement (ICE) has faced criticism from original game developers Jaime Griesemer and Marcus Lehto.
They condemned the Department of Homeland Security's (DHS) use of the phrase "destroy the Flood" to refer to illegal immigrants as right-wing propaganda.
Despite the backlash, DHS plans to continue using popular culture for messaging, emphasizing awareness of crime related to illegal immigration.
Microsoft has not provided a comment on the controversy.