Back to today’s briefing

Story perspectives

Getty Images Partners with Perplexity to Enhance AI Content

11/1/2025

36 8

Summary

Story summary

Getty Images and Perplexity signed a multi-year license to supply creative and editorial content for Perplexity's AI-powered search tools.
The deal aims to improve information quality and ensure image attribution through credits and source links.
The arrangement comes amid scrutiny of AI content use, with both companies facing legal challenges.
The agreement reflects a broader trend of licensing deals to protect IP and create new revenue streams.

1 of 1

Story summary

Getty Images and Perplexity signed a multi-year license to supply creative and editorial content for Perplexity's AI-powered search tools.
The deal aims to improve information quality and ensure image attribution through credits and source links.
The arrangement comes amid scrutiny of AI content use, with both companies facing legal challenges.
The agreement reflects a broader trend of licensing deals to protect IP and create new revenue streams.