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Hunter Schafer Stars in Gentle Monster's 2025 Horror Campaign

11/1/2025

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Summary

Story summary

Gentle Monster's 2025 campaign features Hunter Schafer, model and actor, in the film 'The Hunt,' directed by Nadia Lee Cohen.
The film follows Schafer being pursued by masked killers reminiscent of her and draws on horror cinema such as The Purge.
The Gentle Monster collection launches on November 6, 2025, at 11 a.m. EST.
Jungkook of BTS stars in a Calvin Klein campaign, modeling denim and leather in moody city scenes after military service.

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Story summary

Gentle Monster's 2025 campaign features Hunter Schafer, model and actor, in the film 'The Hunt,' directed by Nadia Lee Cohen.
The film follows Schafer being pursued by masked killers reminiscent of her and draws on horror cinema such as The Purge.
The Gentle Monster collection launches on November 6, 2025, at 11 a.m. EST.
Jungkook of BTS stars in a Calvin Klein campaign, modeling denim and leather in moody city scenes after military service.