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Apple's Revenue Surges to $102.5 Billion Amid Tariff Woes

11/1/2025

37 4 Full Breakdown

Summary

Story summary

Apple Inc., led by Chief Executive Officer Timothy Cook, reported the quarter ending September 2025 with revenue of $102.5 billion, up 8%.
Net profit reached $27.5 billion, nearly doubling from the prior year, as iPhone 17 generated $49 billion.
Greater China sales fell to $14.5 billion, below forecasts due to regulatory delays and competition.
Tariffs cost Apple $1.1 billion last quarter, with a projected $1.4 billion next quarter.

History

Historical Context

In 2018, the U.S. imposed tariffs on $250 billion of Chinese goods, affecting major companies like Apple Inc., which reported a $1.1 billion loss due to these trade tensions. Apple's challenges, including regulatory delays in Greater China—where it earned $14.5 billion in sales—underscore the broader geopolitical shifts that may reshape global supply chains and market strategies in the tech industry.

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Story summary

Apple Inc., led by Chief Executive Officer Timothy Cook, reported the quarter ending September 2025 with revenue of $102.5 billion, up 8%.
Net profit reached $27.5 billion, nearly doubling from the prior year, as iPhone 17 generated $49 billion.
Greater China sales fell to $14.5 billion, below forecasts due to regulatory delays and competition.
Tariffs cost Apple $1.1 billion last quarter, with a projected $1.4 billion next quarter.

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