Story perspectives

NBA Partners with Cosm for Immersive Live Games Through 2030

11/1/2025

Summary

Story summary

The National Basketball Association (NBA) has partnered with Cosm to produce and distribute immersive live games through 2030.
The collaboration will feature key national games across major networks during the 2025-26 season, including NBA All-Star events and playoffs.
Cosm plans to expand its immersive venues with openings in Atlanta, Detroit, and Cleveland by 2027.
The Oklahoma City Thunder remain undefeated at 6-0, with Shai Gilgeous-Alexander leading as an MVP candidate.

History

Historical Context

The NBA, founded in 1946 with 11 teams, has expanded to 30 teams, significantly enhancing its global presence since the 1990s. In 2023, the league partnered with Cosm to innovate fan experiences through immersive technology, reflecting trends in digital engagement. This collaboration aligns with the NBA's ongoing efforts to reshape sports entertainment, particularly in cities like Atlanta and Detroit, where immersive venues are emerging.

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Story summary

The National Basketball Association (NBA) has partnered with Cosm to produce and distribute immersive live games through 2030.
The collaboration will feature key national games across major networks during the 2025-26 season, including NBA All-Star events and playoffs.
Cosm plans to expand its immersive venues with openings in Atlanta, Detroit, and Cleveland by 2027.
The Oklahoma City Thunder remain undefeated at 6-0, with Shai Gilgeous-Alexander leading as an MVP candidate.

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