Back to today’s briefing

Story perspectives

Mariah Carey Kicks Off Holiday Season with Viral Video

11/1/2025

22 2 Full Breakdown

Summary

Story summary

Mariah Carey launched holiday season on November 1 with her 'It's Time' video.
In the clip, Carey, dressed as an angel, encounters an elf played by Billy Eichner who steals her makeup and claims elves are striking.
Sephora backs the video, which has become a pop culture event since 2015.
Carey's classic hit 'All I Want For Christmas Is You' continues to dominate streaming on Spotify, surpassing 2 billion streams.

History

Historical Context

Mariah Carey's "All I Want For Christmas Is You," released in 1994, quickly became a holiday staple, generating over $60 million in royalties. This success reflects the commercialization of Christmas music, influencing pop culture and artists' engagement with holiday traditions. Carey's ongoing holiday promotions, including a recent video with Billy Eichner, highlight the song's lasting impact on contemporary celebrations.

1 of 2

Story summary

Mariah Carey launched holiday season on November 1 with her 'It's Time' video.
In the clip, Carey, dressed as an angel, encounters an elf played by Billy Eichner who steals her makeup and claims elves are striking.
Sephora backs the video, which has become a pop culture event since 2015.
Carey's classic hit 'All I Want For Christmas Is You' continues to dominate streaming on Spotify, surpassing 2 billion streams.

1 / 2