Back to today’s briefing

Story perspectives

Iconic Tilley Hat Designer Alex Tilley Passes Away at 87

11/1/2025

35 4

Summary

Story summary

Alex Tilley, designer of the iconic Tilley hat, died at age 87.
He created the Tilley hat in 1980 for outdoor enthusiasts, known for its beige, wide-brimmed design.
Tilley Endurables, the company he founded, offers products with lifetime guarantees.
In 2015, Tilley announced plans to retire and sell the company.
The company was acquired by U.K.-based Hilco Capital and later sold to Gibraltar & Co. in 2018.

1 of 1

Story summary

Alex Tilley, designer of the iconic Tilley hat, died at age 87.
He created the Tilley hat in 1980 for outdoor enthusiasts, known for its beige, wide-brimmed design.
Tilley Endurables, the company he founded, offers products with lifetime guarantees.
In 2015, Tilley announced plans to retire and sell the company.
The company was acquired by U.K.-based Hilco Capital and later sold to Gibraltar & Co. in 2018.