Back to today’s briefing

Story perspectives

Xinjiang Sees Surge in Tourism Amid Human Rights Controversies

11/2/2025

38 6

Summary

Story summary

In 2024, Xinjiang welcomed 300 million visitors, more than double 2018.
Under Xi Jinping, the Chinese government invested heavily in tourism infrastructure and aims to exceed 400 million visitors annually by 2030.
The region is home to Turkic-speaking Muslims and hosts diverse local cultures.
There are ongoing allegations of human rights abuses against Uyghurs.
Travel agencies market Xinjiang as an exotic destination, blending nature and culture.

1 of 1

Story summary

In 2024, Xinjiang welcomed 300 million visitors, more than double 2018.
Under Xi Jinping, the Chinese government invested heavily in tourism infrastructure and aims to exceed 400 million visitors annually by 2030.
The region is home to Turkic-speaking Muslims and hosts diverse local cultures.
There are ongoing allegations of human rights abuses against Uyghurs.
Travel agencies market Xinjiang as an exotic destination, blending nature and culture.