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Wendy's Stock Plummets 50%, Unveils 'Project Fresh'

11/2/2025

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Summary

Story summary

Wendy's Co., the fast-food chain, has seen its stock fall about 50% this year.
The company has no permanent Chief Executive Officer (CEO) after recent departures.
Analysts cite outdated restaurant designs as a risk.
Wendy's announced 'Project Fresh,' led by former Taco Bell CEO Greg Creed, to boost marketing and invest in restaurant technology including digital menus.

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Story summary

Wendy's Co., the fast-food chain, has seen its stock fall about 50% this year.
The company has no permanent Chief Executive Officer (CEO) after recent departures.
Analysts cite outdated restaurant designs as a risk.
Wendy's announced 'Project Fresh,' led by former Taco Bell CEO Greg Creed, to boost marketing and invest in restaurant technology including digital menus.