Story perspectives

Reddit Reports 68% Growth Amid AI Search Expansion

11/2/2025

47 10

Summary

Story summary

Reddit reported in an earnings call that traffic mainly comes from Google searches and direct visits, in a near 50-50 split.
Steve Huffman said chatbots contribute little to Reddit's traffic.
The company posted $585 million in revenue, 68% year-over-year growth, and 116 million daily active users.
Reddit is expanding AI-powered search, processing 20% of onsite searches with AI-powered Answers.
Huffman called for legal action against content misuse and for better onboarding to retain new users.

1 of 1

Story summary

Reddit reported in an earnings call that traffic mainly comes from Google searches and direct visits, in a near 50-50 split.
Steve Huffman said chatbots contribute little to Reddit's traffic.
The company posted $585 million in revenue, 68% year-over-year growth, and 116 million daily active users.
Reddit is expanding AI-powered search, processing 20% of onsite searches with AI-powered Answers.
Huffman called for legal action against content misuse and for better onboarding to retain new users.