Story perspectives

Novak Djokovic Launches Cob: Healthy Gluten-Free Snack Brand

11/2/2025

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Summary

Story summary

Novak Djokovic co-founded Cob, a gluten-free snack brand launching on November 1.
Cob offers a sorghum-based popcorn alternative in four flavors: Cacio e Pepe, Mediterranean Herb, Olive Oil & Pink Salt, and Seriously Cheesy.
Djokovic has celiac disease and emphasizes simple, wholesome ingredients for Cob.
The product is toddler-friendly and sustainable, using 36% less water than corn.
Cob aims to reduce reliance on corn while promoting better-for-you snack choices.

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Story summary

Novak Djokovic co-founded Cob, a gluten-free snack brand launching on November 1.
Cob offers a sorghum-based popcorn alternative in four flavors: Cacio e Pepe, Mediterranean Herb, Olive Oil & Pink Salt, and Seriously Cheesy.
Djokovic has celiac disease and emphasizes simple, wholesome ingredients for Cob.
The product is toddler-friendly and sustainable, using 36% less water than corn.
Cob aims to reduce reliance on corn while promoting better-for-you snack choices.