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Meta Launches Flagship Store to Elevate Smart Glasses

11/2/2025

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Summary

Story summary

Meta opened its flagship store, Meta Lab, in West Hollywood, Los Angeles, on November 1, 2025, a two-story, 20,000-square-foot space where customers try smart glasses and VR headsets.
The launch aims to boost brand awareness and loyalty.
Meta leads the smart glasses market with 60% share.
Meta has shipped over 3.5 million Ray-Ban glasses since late 2023.
Meta plans more stores and pop-ups to increase community engagement and product education.

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Story summary

Meta opened its flagship store, Meta Lab, in West Hollywood, Los Angeles, on November 1, 2025, a two-story, 20,000-square-foot space where customers try smart glasses and VR headsets.
The launch aims to boost brand awareness and loyalty.
Meta leads the smart glasses market with 60% share.
Meta has shipped over 3.5 million Ray-Ban glasses since late 2023.
Meta plans more stores and pop-ups to increase community engagement and product education.