Story perspectives

Hotels Embrace A La Carte Pricing to Boost Revenue

11/2/2025

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Summary

Story summary

Hotels are adopting airline-style a la carte pricing to let guests customize stays.
Add-ons include early check-in, room preferences, and premium items.
Only 5-10% of guests opt for extras, but those add-ons significantly boost revenue.
Major chains such as Wyndham, IHG, Marriott, and Hilton are integrating technology to support these offers.
Experts warn hotels must maintain quality to avoid disappointing customers amid growing competition from Airbnb.

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Story summary

Hotels are adopting airline-style a la carte pricing to let guests customize stays.
Add-ons include early check-in, room preferences, and premium items.
Only 5-10% of guests opt for extras, but those add-ons significantly boost revenue.
Major chains such as Wyndham, IHG, Marriott, and Hilton are integrating technology to support these offers.
Experts warn hotels must maintain quality to avoid disappointing customers amid growing competition from Airbnb.