Story perspectives
Texas Court Revokes Dr Pepper Deal, Boosts Mr. Pibb Relaunch
11/3/2025
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Story summary
- A Texas court ruling ended Dr Pepper's distribution agreement with Reyes Coca-Cola Bottling, enabling Keurig Dr Pepper to regain control.
- The change could reduce access to Dr Pepper syrup at Coca-Cola-affiliated fountains, prompting switches to Mr. Pibb.
- Coca-Cola relaunched Mr. Pibb with a new look and 30% more caffeine to attract fans.
- Mr. Pibb will launch in select markets soon, with a 2026 nationwide rollout.