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Coca-Cola's 2025 Holiday Ad Features AI, Sparks Debate

11/4/2025

23 5

Summary

Story summary

The Coca-Cola Company will launch a 2025 holiday ad featuring generative AI, produced by Secret Level.
The 2025 ad shows animals watching Coca-Cola trucks, with Santa Claus as the only human figure.
Executives say advancements in technology could yield a more favorable response this year despite backlash from last year's campaign.
Critics remain skeptical about the loss of artistry and authenticity.

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Story summary

The Coca-Cola Company will launch a 2025 holiday ad featuring generative AI, produced by Secret Level.
The 2025 ad shows animals watching Coca-Cola trucks, with Santa Claus as the only human figure.
Executives say advancements in technology could yield a more favorable response this year despite backlash from last year's campaign.
Critics remain skeptical about the loss of artistry and authenticity.