Story perspectives

Music Industry Embraces Sustainability: Artists Lead the Charge

11/4/2025

34 4

Summary

Story summary

Major artists are increasingly adopting sustainable merchandise and practices in the music industry.
At the Billboard Live Music Summit, Matt Young, president of Bravado, said sustainable-merchandise costs are decreasing.
Plant-based meals are highlighted as a cost-effective option for venues.
Billie Eilish's battery-powered systems at Lollapalooza 2023 have spurred wider adoption of zero-emission technology.
Despite progress, industry leaders say more work is needed to improve sustainability in touring.

1 of 1

Story summary

Major artists are increasingly adopting sustainable merchandise and practices in the music industry.
At the Billboard Live Music Summit, Matt Young, president of Bravado, said sustainable-merchandise costs are decreasing.
Plant-based meals are highlighted as a cost-effective option for venues.
Billie Eilish's battery-powered systems at Lollapalooza 2023 have spurred wider adoption of zero-emission technology.
Despite progress, industry leaders say more work is needed to improve sustainability in touring.