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Firefighters' Calendar Raises $100K for Breast Cancer Cure

11/4/2025

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Summary

Story summary

The 2025 Wahine Toa calendar by New Zealand career firefighters sold out in 26 hours, raising $100,000 for Breast Cancer Cure.
Only 6% of New Zealand career firefighters are women, and Nicole Koch and Samara Pepperell, co-organizers, led the project to empower them.
The promotional video for the 2025 calendar went viral, drawing 17 million views.
The fundraising supports a new research project and advances women’s advocacy amid labor unrest.

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Story summary

The 2025 Wahine Toa calendar by New Zealand career firefighters sold out in 26 hours, raising $100,000 for Breast Cancer Cure.
Only 6% of New Zealand career firefighters are women, and Nicole Koch and Samara Pepperell, co-organizers, led the project to empower them.
The promotional video for the 2025 calendar went viral, drawing 17 million views.
The fundraising supports a new research project and advances women’s advocacy amid labor unrest.