Story perspectives

Google Faces Antitrust Pressure: Must Propose Remedies

11/4/2025

50 4

Summary

Story summary

The European Commission asked Google to propose its own remedy for antitrust concerns in its advertising technology business.
Anne Witt, a competition law professor, called the move unusual and urged structural remedies.
Executive Vice President Teresa Ribera said only a change, such as selling parts of Google's Adtech unit, would resolve the conflict.
Google plans to appeal, arguing the decision could harm European businesses and that many alternatives exist.

1 of 1

Story summary

The European Commission asked Google to propose its own remedy for antitrust concerns in its advertising technology business.
Anne Witt, a competition law professor, called the move unusual and urged structural remedies.
Executive Vice President Teresa Ribera said only a change, such as selling parts of Google's Adtech unit, would resolve the conflict.
Google plans to appeal, arguing the decision could harm European businesses and that many alternatives exist.