Back to today’s briefing

Story perspectives

Pick n Pay Faces R4 Billion Loss, Revamps No Name Brand

11/5/2025

37 4

Summary

Story summary

Pick n Pay posted a R4 billion loss in 2024.
The retailer closed 59 unprofitable supermarkets.
Sean Summers, CEO of Pick n Pay, leads the turnaround to relaunch the No Name brand.
The No Name brand, a South African staple since 1976, will undergo a makeover to raise quality and value.
The aim is to reposition No Name from budget to a desirable, quality-focused brand that drives loyalty.

1 of 1

Story summary

Pick n Pay posted a R4 billion loss in 2024.
The retailer closed 59 unprofitable supermarkets.
Sean Summers, CEO of Pick n Pay, leads the turnaround to relaunch the No Name brand.
The No Name brand, a South African staple since 1976, will undergo a makeover to raise quality and value.
The aim is to reposition No Name from budget to a desirable, quality-focused brand that drives loyalty.