Back to today’s briefing

Story perspectives

Chewy's Adaptive Leash Empowers ALS Patient to Walk Dog

11/5/2025

26 3

Summary

Story summary

Chewy, through its Chewy Claus campaign, created a custom adaptive leash that attaches to Brooke Eby's wheelchair, enabling her to walk her dog, Dray.
Brooke Eby was diagnosed with ALS three years ago and now struggles with mobility.
Chewy also donated $10,000 to Team Gleason, an ALS advocacy organization.
The campaign invites holiday wishes from pet owners, with each letter contributing to meals for shelter pets.

1 of 1

Story summary

Chewy, through its Chewy Claus campaign, created a custom adaptive leash that attaches to Brooke Eby's wheelchair, enabling her to walk her dog, Dray.
Brooke Eby was diagnosed with ALS three years ago and now struggles with mobility.
Chewy also donated $10,000 to Team Gleason, an ALS advocacy organization.
The campaign invites holiday wishes from pet owners, with each letter contributing to meals for shelter pets.