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MSNBC Rebrands as MS NOW to Boost Patriotism Amid Decline

11/5/2025

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Summary

Story summary

MSNBC rebrands as MS NOW to reclaim patriotism for its left-leaning audience.
The change costs about $20 million.
Viewership has declined by 34% this year.
The new name stands for "My Source for News, Opinion and the World" and retains the "MS" from its Microsoft origins.
An ad campaign featuring patriotic themes and prominent figures aims to reassure loyal viewers that shows will remain unchanged.

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Story summary

MSNBC rebrands as MS NOW to reclaim patriotism for its left-leaning audience.
The change costs about $20 million.
Viewership has declined by 34% this year.
The new name stands for "My Source for News, Opinion and the World" and retains the "MS" from its Microsoft origins.
An ad campaign featuring patriotic themes and prominent figures aims to reassure loyal viewers that shows will remain unchanged.