Story perspectives

StriveWell Expands with WSFS Bank's Support and Strategy

11/5/2025

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Summary

Story summary

StriveWell, co-founded by Rico Macaraeg and Steven Schnelle, has grown from a single New Jersey location to multiple franchises, including SWTHZ and STRONG Pilates.
WSFS Bank provides loans and strategic guidance aligned with StriveWell’s growth needs.
Macaraeg stresses understanding customer value and fostering a resilient work ethic among employees.
Private debt is gaining traction as a flexible option that lets founders maintain control while enforcing financial discipline.

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Story summary

StriveWell, co-founded by Rico Macaraeg and Steven Schnelle, has grown from a single New Jersey location to multiple franchises, including SWTHZ and STRONG Pilates.
WSFS Bank provides loans and strategic guidance aligned with StriveWell’s growth needs.
Macaraeg stresses understanding customer value and fostering a resilient work ethic among employees.
Private debt is gaining traction as a flexible option that lets founders maintain control while enforcing financial discipline.