Story perspectives

Shopify's 'Agentic Commerce': AI Drives Traffic Surge

11/5/2025

31 2

Summary

Story summary

Shopify is investing in artificial intelligence, calling it the biggest shift since the internet and naming it 'agentic commerce'.
In its Q3 earnings call, Shopify reported sevenfold traffic growth from AI tools and 11-fold AI-powered purchases since January.
President Harley Finkelstein said AI is central to operations and future, calling it 'agentic commerce'.
Shopify is partnering with OpenAI and Microsoft to enhance shopping, while shares dipped after missing income estimates.

1 of 1

Story summary

Shopify is investing in artificial intelligence, calling it the biggest shift since the internet and naming it 'agentic commerce'.
In its Q3 earnings call, Shopify reported sevenfold traffic growth from AI tools and 11-fold AI-powered purchases since January.
President Harley Finkelstein said AI is central to operations and future, calling it 'agentic commerce'.
Shopify is partnering with OpenAI and Microsoft to enhance shopping, while shares dipped after missing income estimates.