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Wisconsin Badgers Top College Football in Alcohol Sales

11/5/2025

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Summary

Story summary

The Wisconsin Badgers lead college football in alcohol sales, generating more than $3 million this season despite a 2-6 record.
Data from analyst Matt Brown shows Wisconsin sold 255,122 units, significantly outpacing Nebraska's $2 million.
Other Big Ten schools such as Minnesota and Michigan also reported sales, but none approached Wisconsin's figures.
The Badgers will host Illinois on November 22, providing fans more opportunities to boost sales.

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Story summary

The Wisconsin Badgers lead college football in alcohol sales, generating more than $3 million this season despite a 2-6 record.
Data from analyst Matt Brown shows Wisconsin sold 255,122 units, significantly outpacing Nebraska's $2 million.
Other Big Ten schools such as Minnesota and Michigan also reported sales, but none approached Wisconsin's figures.
The Badgers will host Illinois on November 22, providing fans more opportunities to boost sales.