Back to today’s briefing

Story perspectives

E.l.f. Beauty Acquires Rhode, Boosts Sales Amid Stock Drop

11/5/2025

35 6

Summary

Story summary

E.l.f. Beauty announced on September 5, 2025, at the New York Stock Exchange that it will acquire Hailey Bieber's Rhode cosmetics line.
The deal is expected to boost annual sales by $200 million and trigger a 29% stock drop.
E.l.f. reported 14% sales growth to $344 million, while tariffs caused an 84% drop in net income.
Tarang Amin highlighted Rhode's Sephora launch as Sephora's largest launch ever.

1 of 1

Story summary

E.l.f. Beauty announced on September 5, 2025, at the New York Stock Exchange that it will acquire Hailey Bieber's Rhode cosmetics line.
The deal is expected to boost annual sales by $200 million and trigger a 29% stock drop.
E.l.f. reported 14% sales growth to $344 million, while tariffs caused an 84% drop in net income.
Tarang Amin highlighted Rhode's Sephora launch as Sephora's largest launch ever.