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Story summary
- Netflix, Inc. introduced the Monthly Active Viewers metric for its ad-supported tier.
- MAV counts viewers who watch at least one minute of ads monthly and multiplies by average household size, totaling 190 million.
- The change from Monthly Active Users aims to better capture co-viewing experiences.
- By 2026, Netflix will deploy interactive video ads and dynamic ad insertion.
- Partnerships with Peroni and Doritos will promote content, including Stranger Things' final season.
