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Google Play Launches Digital Gift Cards Amid Marketplace Shift

11/6/2025

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Summary

Story summary

Google Play has launched a digital gift card section in its App Store for users in the United States, United Kingdom, and Mexico, with cards from Starbucks and American Eagle.
Users can search, pick values from £10 to £250, and send cards by email or text.
Experts say changing habits may limit uptake, while the move aligns with Google's broader marketplace expansion amid ongoing regulatory pressures.

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Story summary

Google Play has launched a digital gift card section in its App Store for users in the United States, United Kingdom, and Mexico, with cards from Starbucks and American Eagle.
Users can search, pick values from £10 to £250, and send cards by email or text.
Experts say changing habits may limit uptake, while the move aligns with Google's broader marketplace expansion amid ongoing regulatory pressures.