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Coca-Cola's AI Christmas Ads Face Backlash for Warmth Loss

11/6/2025

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Summary

Story summary

Coca-Cola's 2025 Christmas ads, created with generative AI and featuring anthropomorphic animals and Santa Claus, sparked significant social media backlash.
Critics labelled the campaign 'AI slop' and 'eyesores' for lacking the warmth of traditional Coca-Cola commercials.
Pratik Thakar, Coca-Cola's head of generative AI, defended the campaign as an evolution of their approach.
Many consumers express disappointment and call for a return to human creativity in advertising.

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Story summary

Coca-Cola's 2025 Christmas ads, created with generative AI and featuring anthropomorphic animals and Santa Claus, sparked significant social media backlash.
Critics labelled the campaign 'AI slop' and 'eyesores' for lacking the warmth of traditional Coca-Cola commercials.
Pratik Thakar, Coca-Cola's head of generative AI, defended the campaign as an evolution of their approach.
Many consumers express disappointment and call for a return to human creativity in advertising.