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Ubisoft's Guillemot: Overcoming Backlash for Assassin's Creed Shadows

11/6/2025

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Summary

Story summary

Yves Guillemot, Ubisoft CEO, described the backlash to Assassin's Creed Shadows as a "battle" and pledged focus on supporters.
The Paris Games Week video framed the backlash as something to overcome and emphasized persuading supporters.
Ubisoft delayed the game's release to improve quality and appeal to hardcore fans.
Guillemot said the goal was to present Shadows as a game, not a political statement.

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Story summary

Yves Guillemot, Ubisoft CEO, described the backlash to Assassin's Creed Shadows as a "battle" and pledged focus on supporters.
The Paris Games Week video framed the backlash as something to overcome and emphasized persuading supporters.
Ubisoft delayed the game's release to improve quality and appeal to hardcore fans.
Guillemot said the goal was to present Shadows as a game, not a political statement.