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NAD+ Interest Soars 500%, Transforming Health Supplements Market

11/6/2025

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Summary

Story summary

The Vitamin Shoppe's 2025 Health & Wellness Trend report shows NAD+ interest rising nearly 500% year over year.
Registered Dietitian Brittany Michels notes that many report benefits, but more research is needed to confirm effects.
The trend reflects a broader shift from lifespan to healthspan and emphasizes cellular wellness, reshaping the natural products market.
The U.S. supplements market is projected to reach $139.9 billion by 2025.

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Story summary

The Vitamin Shoppe's 2025 Health & Wellness Trend report shows NAD+ interest rising nearly 500% year over year.
Registered Dietitian Brittany Michels notes that many report benefits, but more research is needed to confirm effects.
The trend reflects a broader shift from lifespan to healthspan and emphasizes cellular wellness, reshaping the natural products market.
The U.S. supplements market is projected to reach $139.9 billion by 2025.