Story perspectives

Cannabis PR Pioneers Push for Normalization and Education

11/6/2025

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Summary

Story summary

Rosie Mattio founded MATTIO Communications in 2004, establishing one of the first cannabis-focused PR agencies.
The agency runs offices in New York, Los Angeles, and Toronto, focusing on regulated sectors.
Mattio emphasizes reshaping the cannabis narrative.
Kim Prince (Proven Media), Erin Roche (Candy & Flowers), and Zoe Wilder (Zoe Wilder PR) advocate normalization and education.
Social T Marketing & PR recently expanded its team to support mentorship and growth.

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Story summary

Rosie Mattio founded MATTIO Communications in 2004, establishing one of the first cannabis-focused PR agencies.
The agency runs offices in New York, Los Angeles, and Toronto, focusing on regulated sectors.
Mattio emphasizes reshaping the cannabis narrative.
Kim Prince (Proven Media), Erin Roche (Candy & Flowers), and Zoe Wilder (Zoe Wilder PR) advocate normalization and education.
Social T Marketing & PR recently expanded its team to support mentorship and growth.