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Paramount+ Secures Exclusive Rights for PBR and UFC

11/6/2025

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Summary

Story summary

Paramount signs a five-year deal making Paramount+ the primary streaming platform for the Professional Bull Riders (PBR) Unleash The Beast tour in 2026.
The PBR tour will span five months across 19 cities in 17 states.
CBS Sports will continue to air CBS Game of the Week, reflecting the partnership with PBR since 2013.
Paramount+ will become the exclusive U.S. home for UFC events next year, expanding its sports offerings.

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Story summary

Paramount signs a five-year deal making Paramount+ the primary streaming platform for the Professional Bull Riders (PBR) Unleash The Beast tour in 2026.
The PBR tour will span five months across 19 cities in 17 states.
CBS Sports will continue to air CBS Game of the Week, reflecting the partnership with PBR since 2013.
Paramount+ will become the exclusive U.S. home for UFC events next year, expanding its sports offerings.