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Novak Djokovic Launches Allergen-Friendly Sorghum Snacks

11/6/2025

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Summary

Story summary

Novak Djokovic, a professional tennis player, launched Cob Foods on November 1, 2025, introducing sorghum-based snacks that are gluten- and corn-free.
The venture was co-founded with Jessica Davidoff to offer nutritious, allergen-friendly snacks, inspired by her son's corn allergy.
The flagship product is available in flavors such as Olive Oil & Pink Salt and Seriously Cheesy.
Djokovic states that nutrition matters for performance, saying, "Eating gluten-free shouldn’t mean sacrificing taste."

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Story summary

Novak Djokovic, a professional tennis player, launched Cob Foods on November 1, 2025, introducing sorghum-based snacks that are gluten- and corn-free.
The venture was co-founded with Jessica Davidoff to offer nutritious, allergen-friendly snacks, inspired by her son's corn allergy.
The flagship product is available in flavors such as Olive Oil & Pink Salt and Seriously Cheesy.
Djokovic states that nutrition matters for performance, saying, "Eating gluten-free shouldn’t mean sacrificing taste."