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Snapchat Partners with Perplexity for AI Search Integration

11/6/2025

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Summary

Story summary

Snap Inc. (owner of Snapchat) announced a $400 million deal with Perplexity to embed its AI search into Snapchat.
The partnership will deliver real-time answers via the My AI chatbot.
Integration will begin in early next year.
Snap expects to recognize revenue from the deal starting in 2026.
In Q3 2025, Snap reported $1.51 billion in revenue, up 10%, and 943 million monthly active users, up 7%.

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Story summary

Snap Inc. (owner of Snapchat) announced a $400 million deal with Perplexity to embed its AI search into Snapchat.
The partnership will deliver real-time answers via the My AI chatbot.
Integration will begin in early next year.
Snap expects to recognize revenue from the deal starting in 2026.
In Q3 2025, Snap reported $1.51 billion in revenue, up 10%, and 943 million monthly active users, up 7%.