Back to today’s briefing

Story perspectives

Starbucks Unveils 2025 Holiday Menu with New Bearista Cup

11/6/2025

50 10 Full Breakdown

Summary

Story summary

Starbucks launched its 2025 holiday menu on November 6, 2025, featuring the Bearista cold cup at $29.95.
The glass, teddy bear-shaped cup is part of a merchandise line with tumblers and mugs priced $19.95–$39.95.
The holiday drinks include Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Breve, and Polar Bear Cake Pop.
Red Cup Day occurs on November 13, 2025, offering a reusable red cup with a holiday drink purchase.

History

Historical Context

Starbucks introduced its first holiday drink, the Peppermint Mocha, in 2015, which helped boost holiday sales by 10%. This move coincided with a broader cultural debate over Christmas imagery in retail, highlighted by controversies surrounding the company's red holiday cups. By 2025, Starbucks continued to innovate with seasonal offerings, reinforcing its leadership in the specialty coffee market.

1 of 2

Story summary

Starbucks launched its 2025 holiday menu on November 6, 2025, featuring the Bearista cold cup at $29.95.
The glass, teddy bear-shaped cup is part of a merchandise line with tumblers and mugs priced $19.95–$39.95.
The holiday drinks include Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Breve, and Polar Bear Cake Pop.
Red Cup Day occurs on November 13, 2025, offering a reusable red cup with a holiday drink purchase.

1 / 2