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Gen Z Chooses YouTube Over TV, Report Reveals

11/6/2025

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Summary

Story summary

Activate Consulting's findings show half of Gen Z prefers YouTube and social video over traditional TV.
Michael Wolf, CEO of Activate Consulting, presented at Wall Street Journal Tech Live, noting 43% of Gen Z uses YouTube and TikTok.
The report highlights microdramas, with 28 million U.S. adults watching this content.
Internet and media revenue is projected to rise by $388 billion by 2029, as Amazon and others produce video content.

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Story summary

Activate Consulting's findings show half of Gen Z prefers YouTube and social video over traditional TV.
Michael Wolf, CEO of Activate Consulting, presented at Wall Street Journal Tech Live, noting 43% of Gen Z uses YouTube and TikTok.
The report highlights microdramas, with 28 million U.S. adults watching this content.
Internet and media revenue is projected to rise by $388 billion by 2029, as Amazon and others produce video content.