Story perspectives

Target Revamps E-commerce to Boost In-Store Sales

11/6/2025

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Summary

Story summary

Target Corp. is revising ecommerce fulfillment by stopping online orders from some stores and consolidating in fewer locations.
The change, tested in Chicago and now in 36 markets, aims to improve in-store experience and streamline operations.
It has boosted in-store sales and reduced out-of-stocks, with customer satisfaction rising 10%.
Michael Fiddelke, Chief Operating Officer of Target Corp., says efficiency should outweigh added staffing to address image issues.

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Story summary

Target Corp. is revising ecommerce fulfillment by stopping online orders from some stores and consolidating in fewer locations.
The change, tested in Chicago and now in 36 markets, aims to improve in-store experience and streamline operations.
It has boosted in-store sales and reduced out-of-stocks, with customer satisfaction rising 10%.
Michael Fiddelke, Chief Operating Officer of Target Corp., says efficiency should outweigh added staffing to address image issues.