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U.S. Holiday Sales to Surpass $1 Trillion Despite Challenges

11/6/2025

39 8 Full Breakdown

Summary

Story summary

The National Retail Federation (NRF) projects U.S. holiday sales will exceed $1 trillion for the first time, with 3.7%–4.2% growth from last year.
NRF President Matthew Shay is optimistic about consumer spending despite inflation and the longest U.S. government shutdown.
Consumers are price-sensitive, prioritizing discounts and cheaper options.
NRF projects seasonal hiring to total 265,000–365,000 workers, down from 442,000 last year.

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Story summary

The National Retail Federation (NRF) projects U.S. holiday sales will exceed $1 trillion for the first time, with 3.7%–4.2% growth from last year.
NRF President Matthew Shay is optimistic about consumer spending despite inflation and the longest U.S. government shutdown.
Consumers are price-sensitive, prioritizing discounts and cheaper options.
NRF projects seasonal hiring to total 265,000–365,000 workers, down from 442,000 last year.