Back to today’s briefing

Story perspectives

The Office: A Pandemic-Fueled Meme Machine

11/7/2025

50 11

Summary

Story summary

The Office (American TV series) has become a significant part of internet culture through memes and GIFs.
Michael Scott and other characters created an emotional vocabulary for social media interactions.
Originally aired from 2005 to 2013, the show gained popularity through streaming, especially during the COVID-19 pandemic.
Its mockumentary format allows direct audience engagement, reinforcing the show's relatability and cultural relevance.

1 of 1

Story summary

The Office (American TV series) has become a significant part of internet culture through memes and GIFs.
Michael Scott and other characters created an emotional vocabulary for social media interactions.
Originally aired from 2005 to 2013, the show gained popularity through streaming, especially during the COVID-19 pandemic.
Its mockumentary format allows direct audience engagement, reinforcing the show's relatability and cultural relevance.