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Comcast Eyes £2 Billion Deal for ITV Broadcasting Business

11/7/2025

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Summary

Story summary

Comcast is negotiating to buy ITV's broadcasting business for about £2 billion.
The deal would include ITV's TV channels and ITVX, but exclude ITV Studios.
Morgan Stanley and Robey Warshaw are advising ITV on the potential transaction.
ITV projects a 9% drop in advertising revenue in Q4 2025 due to UK tax rises.
Earlier in 2025, ITV explored merger talks with RedBird IMI and discussed studio ties with Banijay.

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Story summary

Comcast is negotiating to buy ITV's broadcasting business for about £2 billion.
The deal would include ITV's TV channels and ITVX, but exclude ITV Studios.
Morgan Stanley and Robey Warshaw are advising ITV on the potential transaction.
ITV projects a 9% drop in advertising revenue in Q4 2025 due to UK tax rises.
Earlier in 2025, ITV explored merger talks with RedBird IMI and discussed studio ties with Banijay.