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Merrill Aims to Double Growth by Targeting Bank Clients

11/7/2025

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Summary

Story summary

Merrill Wealth Management aims to double its organic growth rate to 4%–5% annually over the next few years.
Executives Eric Schimpf and Lindsay Hans say leveraging existing Bank of America clients could boost growth, noting that 1.5 million of 11.5 million eligible clients use wealth management.
The plan includes shifting assets from brokerage to fee-based accounts, targeting 55% of assets in fee-based vehicles to support sustainable growth amid market uncertainty.

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Story summary

Merrill Wealth Management aims to double its organic growth rate to 4%–5% annually over the next few years.
Executives Eric Schimpf and Lindsay Hans say leveraging existing Bank of America clients could boost growth, noting that 1.5 million of 11.5 million eligible clients use wealth management.
The plan includes shifting assets from brokerage to fee-based accounts, targeting 55% of assets in fee-based vehicles to support sustainable growth amid market uncertainty.