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SilkFred Enters Administration, Raheem Sterling's Brand Fails

11/7/2025

27 4 Full Breakdown

Summary

Story summary

SilkFred has entered administration, affecting partnerships with 500 brands including Apricot and Goddiva.
The collapse was announced via Instagram this week.
Raheem Sterling's clothing brand, 1692 Fashion Limited, was dissolved due to financial losses.
Sterling's brand lost nearly £1.05 million by May 2023 and failed to file accounts for the 2023-24 financial year.

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Story summary

SilkFred has entered administration, affecting partnerships with 500 brands including Apricot and Goddiva.
The collapse was announced via Instagram this week.
Raheem Sterling's clothing brand, 1692 Fashion Limited, was dissolved due to financial losses.
Sterling's brand lost nearly £1.05 million by May 2023 and failed to file accounts for the 2023-24 financial year.