Story perspectives

Israel Launches $6M US Campaign to Rebuild Image Post-Gaza

11/8/2025

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Summary

Story summary

Israel is launching a multimillion-dollar campaign in the United States to shape its image after Gaza.
The effort includes contracts with firms to create online materials, target conservative churches, and use AI.
A $6 million deal with Brad Parscale, former digital director for Donald Trump's 2016 campaign, aims to combat antisemitism and restore Israel's reputation.
The Israeli government denies the charges, saying the effort counters misinformation and presents its narrative.

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Story summary

Israel is launching a multimillion-dollar campaign in the United States to shape its image after Gaza.
The effort includes contracts with firms to create online materials, target conservative churches, and use AI.
A $6 million deal with Brad Parscale, former digital director for Donald Trump's 2016 campaign, aims to combat antisemitism and restore Israel's reputation.
The Israeli government denies the charges, saying the effort counters misinformation and presents its narrative.