Story perspectives
India's Alcohol Consumption Soars: Leads Global Growth for Third Half-Year
11/8/2025
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Story summary
- India posted the highest growth in beverage alcohol consumption among 20 global markets for the third consecutive half-year, with a 7% increase in total volume in H1 2025.
- Indian whisky led the growth, selling over 130 million 9-litre cases.
- Premium alcohol categories grew 8% in volume and value.
- Ready-to-drink beverages surged by 11%.
- Projections show India will surpass Japan by 2027 and Germany by 2033 in alcohol consumption.
