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Atlanta Secures NWSL Franchise for $165 Million Debut

11/10/2025

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Summary

Story summary

The National Women’s Soccer League awarded its 17th franchise to Atlanta for a record $165 million.
The team is owned by Arthur Blank’s AMB Sports + Entertainment.
The franchise is expected to debut after the 2026 season at Mercedes-Benz Stadium.
U.S. women’s national team player Sam Coffey expressed confidence in Atlanta as a strong NWSL market.
The area is set to host a new U.S. Soccer headquarters opening by 2026.

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Story summary

The National Women’s Soccer League awarded its 17th franchise to Atlanta for a record $165 million.
The team is owned by Arthur Blank’s AMB Sports + Entertainment.
The franchise is expected to debut after the 2026 season at Mercedes-Benz Stadium.
U.S. women’s national team player Sam Coffey expressed confidence in Atlanta as a strong NWSL market.
The area is set to host a new U.S. Soccer headquarters opening by 2026.