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JuJu Watkins Makes History with Boston Legacy FC Investment

11/10/2025

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Summary

Story summary

JuJu Watkins, a USC women's basketball star, became the first college athlete to invest in a professional women's sports team by taking a minority stake in Boston Legacy FC, an NWSL expansion team.
The announcement occurred on November 6, marking a milestone beyond traditional NIL deals.
Watkins joins a group of investors including Caleb Williams and Elizabeth Banks.
Boston Legacy FC will begin its inaugural season in 2026.

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Story summary

JuJu Watkins, a USC women's basketball star, became the first college athlete to invest in a professional women's sports team by taking a minority stake in Boston Legacy FC, an NWSL expansion team.
The announcement occurred on November 6, marking a milestone beyond traditional NIL deals.
Watkins joins a group of investors including Caleb Williams and Elizabeth Banks.
Boston Legacy FC will begin its inaugural season in 2026.