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Apple Reassesses Fitness+ Amid High Churn and Low Revenue

11/10/2025

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Summary

Story summary

Apple is reevaluating its Fitness+ subscription as part of a broader reorganization.
Fitness+ was launched in 2020.
The service has faced high user churn and low revenue.
Mark Gurman of Bloomberg reported that the service is now "under review."
Sumbul Desai, Apple’s vice president of Health, will oversee Fitness+, which will report to Eddy Cue, Apple’s services chief.

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Story summary

Apple is reevaluating its Fitness+ subscription as part of a broader reorganization.
Fitness+ was launched in 2020.
The service has faced high user churn and low revenue.
Mark Gurman of Bloomberg reported that the service is now "under review."
Sumbul Desai, Apple’s vice president of Health, will oversee Fitness+, which will report to Eddy Cue, Apple’s services chief.