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Apple TV+ Stays Ad-Free Amid Price Hikes

11/10/2025

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Summary

Story summary

Apple’s head of services, Eddy Cue, told Screen International that Apple has no plans for an ad-supported Apple TV tier at this time.
Apple TV+ subscription price has risen from $4.99 in 2019 to $12.99 per month, with increases in 2022 and 2023.
Netflix and Disney+ have ad-supported tiers while Apple has dropped the '+' from Apple TV+ branding.

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Story summary

Apple’s head of services, Eddy Cue, told Screen International that Apple has no plans for an ad-supported Apple TV tier at this time.
Apple TV+ subscription price has risen from $4.99 in 2019 to $12.99 per month, with increases in 2022 and 2023.
Netflix and Disney+ have ad-supported tiers while Apple has dropped the '+' from Apple TV+ branding.