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Starbucks Unveils Holiday Line After Bearista Cup Frenzy

11/10/2025

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Summary

Story summary

Starbucks announced a new holiday merchandise collection amid the frenzy over its sold-out Bearista cup.
Starbucks will launch a collaboration with fashion brand Roller Rabbit on December 2.
The Bearista cup, priced at $30, sold out quickly, prompting complaints and accusations of item reservations by staff.
Resale listings on eBay range from $45 to $89,000.

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Story summary

Starbucks announced a new holiday merchandise collection amid the frenzy over its sold-out Bearista cup.
Starbucks will launch a collaboration with fashion brand Roller Rabbit on December 2.
The Bearista cup, priced at $30, sold out quickly, prompting complaints and accusations of item reservations by staff.
Resale listings on eBay range from $45 to $89,000.